Here are a few resources for all those nerds out there. I am sure many of you are already aware of some of these articles and write-ups. But, here is the list compiled by me which consists some very interesting and fascinating articles.

1. Social and political study of modern Indian cinema (past, present and future perspectives) - by Agnihotri Ram A

2. Beyond advertising and publicity: Hybrid messages and public policy issues - by Balasubramanian, Siva K

3. Branded Entertainment Marketing Forecast 2008-2012 - retrieved from http://www.pqmedia.com/branded-entertainment-marketing-2008.html

4. Brands on the screen; rocky the salesman

5. Coke, benz avoid gritty 'slumdog' roles - by Brodesser-Akner, Claude

6. Licensed to shill - by Brown, Corie & Hammer, Joshua

7. Wall-E offers preview of branding 2.0; Disney Pixar's running apple 'homage' may be model of what's to come - by Bulik, Beth S

8. AOL gets its message out in ‘Mail’ - by Farhi, Paul

9. Cast away and the contradictions of product placement - by Friedman, Ted

10. The evolution of product placements in hollywood cinema: Embedding high-involvement "heroic" brand images - by Galician, Mary-Lou, & Bourdeau, Peter G

11. Brand placement: A review - by Karrh, James A

12. Trendsetting and product placement in bollywood film: Consumerism through consumption - by Kripalani, Coonoor

13. The hidden history of product placement - by Newell, Jay, Salmon, Charles T., & Chang, Susan

14. www.brandchannel.com